COMPANY

COMPANY

THE CONSTRUCTION CERAMIC
CARRIER OF CHINA

Newpearl group was established in 1993,it is the biggest scale of constructon ceramics manufacture in the world and produce about 200 million square meter of tiles per year.
So Newpearl group extolled as “the construction ceramic carrier of China”. There are 8 brands under Newpearl group,Guanzhu, Summit,Gelaisi,Golden sun,Huiwanjia,Louis modern,Mocolor,Newpearl slab. The productions include the slab,slim slab,full polished glazed tile, marble tile,ink-jet soluble salt,anti-slip tile,wooden tile, landscape tile,graphene heating tile,ceramic tile, rustic tile and exterior wall tile.

Newpearl group was established in 1993,it is the biggest scale of constructon ceramics manufacture in the world and produce about 200 million square meter of tiles per year.


So Newpearl group extolled as “the construction ceramic carrier of China”. There are 8 brands under Newpearl group,Guanzhu, Summit,Gelaisi,Golden sun,Huiwanjia,Louis modern,Mocolor,Newpearl slab. The productions include the slab,slim slab,full polished glazed tile, marble tile,ink-jet soluble salt,anti-slip tile,wooden tile, landscape tile,graphene heating tile,ceramic tile, rustic tile and exterior wall tile.

Newpearl owns more than 5000 offline experience stores ,the products is exported to more than 20 countries and regions. We are the partner of more than 40 famous real estate enterprises and the main supplier of the famous construction project,such as the olympic stadium,  World Expo stadium and Daxing airport in Beijing.

OUR STORY
1993
Newpearl was born in 1993

The Pearl high level decoration tile factory went into operation in 1993,it was the first factory of Newpearl group history. Mr Delin Ye, the founder of Newpearl, he proposed the target of first rate enterprise and productions, insisted the quality is the lifeblood of the enterprise. He used the high-quality salt and pepper tile under the Guanzhu brand, open a new market so that became a new strike power in Foshan tile industry.

1995
new product in national grade

The porcelain salt and pepper tile was voted as new national grade product by National Science and Technology Commission 

1998
The output annual value was 300 millions RMB in 1998

In 1998, Newpearl owned 2 tiles factory and the  output annual value broke 300 millions RMB,it became the best economic performance company in Nanzhuang town, Foshan.  Newpearl finished the enterprise transformation in the same year,speed up the expand.


1999
Products accepted by the international organization in

Newpearl was the first company to promote the “6s”production management. the first in the industry passed the ISO9001:2000 international quality management system certification.


2000
In 2000, the strategy of eat stun fish and multi brand

After the enterprise transformation,Newpearl took over the other factory and use the multi brands strategy, the production scale and market share expand unceasingly. Newpearl owned  4 tile factory ,35 million square meter tiles sales volume, more than 3000 employee until July 2002. Newpearl became one of the biggest tile manufacture.


2004
In 2004, the first batch of 3C certified enterprises in China

Newpearl as a national pilot unit,was the the first batch passed 3C certification,was an enterprise practicing quality standards in the tile industry.


2005
In 2005, opened a new showroom marketing era

It was a leap development in tile industry marketing after the showroom of Louis modern and Huiwanjia completed. The experience marketing and Scene type marketing became the mainstream.


2008
2008 National development layout completed, leading the world's products capacity

After successful operation of Jiangxi production base,Newpearl owned more than 60 production lines,more than 200 million production capacity, became the biggest scale home used construction company in the world.


2009
2009, the patented product “Pearl Jade" was available on the market

The “Pearl Jade” collection on selling created a precedent in the industry.


2015
2015, Newpearl was on behalf of Chinese ceramic enterprises,participated the CERSAIE in Italy

The brand “SUMMIT” was on behalf of Chinese ceramic enterprises to participate the most famous tile event CERSAIE, this is an important international step of Newpearl.


2017
2017, the biggest and the thinnest slab successfully produced.

The Independently developed by Newpearl, size in 1600X3200X4.5MM slabs were formal mass producing. This slab is the biggest and the thinnest mass producing slab in the market of China. The slab not only brought the huge transform to the function of tile, but also gave Newpearl a new tools to develop the home used market.


2018
2018, planed a “Brand + internet” new retail business mode

Newpearl focuses on the new retail, make a new project called “Peral home”, it included the design, sales operation, store management, factory producing plan. This system link up customers, store and factory, it  pushed the enterprise to information and date operation.


2020
2020, the brand “NEWPEARL SLAB” marched to the high end customization

The “NEWPEARL SLAB” under Newpearl group, it focused on the slab developing,producing, logistics, marketing, cutting, applying, installation. Full going to the home used industry and high end customization industry.


2022
Sprint goal of billion sales , build centurial enterprise
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CENTURY NEWPEARL
WE ARE ON THE WAY

Stay true to the mission. While developing the enterprise, New Pearl has been devoting to public welfare and charity with practical actions, dedicating love to the society, practicing truth, kindness and beauty, and spreading positive energy.  According to incomplete statistics, since 2005, more than 100 million yuan has been spent on social welfare activities such as disaster relief donation, caring for the elderly, poverty alleviation, and education donation etc. 

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